Ever done something repeatedly, thinking it was unique, and then realized there are other people who do this too? And there's even a name for 'it'? Like that crazy aunt who always had something wrong - "Hypochondriac". Or that guy who loves to clean, keeps all the doors shut and can't sit down to eat a meal until the dishes are done - "OCD".
Apparently, my love of spontaneous short trips is not unique - or even uncommon. It is called "Micro Tripping"
Most commonly characterized as young, flexible and social media or tech savvy, this new wave of traveler is helping to fill unoccupied hotel space. Transactions are typically driven by "flash sales" or a push marketing mechanism, allowing consumers to enjoy 35+% discounts while retailers promote to consumers who have never stayed at the property. What is neat about marketing to these "micro trippers" is the ability to actually create demand, rather than only targeting customers who were looking to travel anyway or vying to take market share from competitors.
My favorite part of the scenario - the target market. Young, Flexible and tech savvy - the perfect guest to help boost your Yelp! or Trip Adviser rating. These guests are used to sharing their opinions about accommodations, understand the "value" of checking-in and you've already won their hearts with the 35+% off! This would be a great opportunity for a new property or little-known boutique to get into the online game.
(Because of Sunday Funday, I've been micro tripping with my imagination all day.... )
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